Third, benchmark. Third, benchmark. Get data from the time period before you begin your social media marketing campaign so you can compare them. Econsultancy notes that you can track your Twitter followers and Facebook fan count. To see if your SMM is driving those numbers up, you can also track your current search engine ranking. You should also measure your https://betobet.one/ website traffic in order to compare the "pre" and "post" periods.
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